Off-page SEO is a SEO techniques
in which you can do your site promotion on other Websites and earn more
relevant traffic to rank higher. It is also called as link building.
To Know More About Digital Marketing Terms please click below:
- Digital Marketing and its important
- What is SEO and its Basic
- basic inpage factor
- Advance onpage factor
Firstly we see basic definition
of some off page terms:
1) Anchor
text or Hyperlink: Anchor text or hyperlink a link given to the text form which
user come to our website.
2) Backlinks:
Backlinks are the links from which user come to your website from other
website. We give hyperlink to our focus keywords through which user come to our
website, and we earn traffic and increase our website traffic. There are two
types of backlinks.
a) Do Follow Backlinks: DO follow Backlinks are the
links which tells crawler to follow the website. It passes link juice. These
are the backlinks that will help to earn traffic, help to increase rank and
also gives us trust factor.
An example of Do follow Link:
<a href=”https:’//www.google.com/”>Google</a>
b) No Follow Backlinks: No follow links are the
links are the links that do not allow crawlers to follow them, only humans can
follow them.
An example of No follow Link:
<a href=”https:’//www.google.com/” rel=”nofollow”>Google</a>
In off page SEO we have to do
promotion on other Website so there are some criteria for website on which we
can do promotion.
1) Page
Authority (PA): PA is score developed by MOZ. It tells us that how well a
specific page will rank on Search Engine Result Page (SERP). PA score ranges
from 0% to 100%. PA should be as high as possible.
2) Domain
Authority (DA): DA is a score developed by MOZ. It tells us that how well an
entire domain will on Search Engine Result Page (SERP). DA score ranges from 1%
to 100%. DA between 40% to 50% is considered as Average, between 50% to 60%
considered as Good and above 60% considered as Excellent.
3) Spam
Score: Spam Score is a score that tells us that a particular website is
trustable or not. Span score must be less. 0% to 4% spam score is acceptable.
- How to Check PA, DA and spam score?
To check PA,
DA, and spam score you have to download the MOZ bar extension simply from
moz.com. After creating an account you can able to see PA, DA and spam score of
any website.
- After checking all this factors you have to do promotion that means you have to do some submission activities. There are n no of activities in off-page SEO lets see them
1) Image
submission
2) Video
submission
3) Ppt
or pdf submission
4) Directory
submission
5) Blog
submission
6) Article
submission
7) Social
bookmarking
8) Business
listing
9) Classified
ads
10) Forum
discussion etc.
