Tuesday, October 1, 2019

Things You Should Know About Off-Page SEO

Off-page SEO is a SEO techniques in which you can do your site promotion on other Websites and earn more relevant traffic to rank higher. It is also called as link building.

To Know More About Digital Marketing Terms please click below:
  1. Digital Marketing and its important
  2. What is SEO and its Basic
  3. basic inpage factor
  4. Advance onpage factor

Firstly we see basic definition of some off page terms:

1) Anchor text or Hyperlink: Anchor text or hyperlink a link given to the text form which user come to our website.

2)  Backlinks: Backlinks are the links from which user come to your website from other website. We give hyperlink to our focus keywords through which user come to our website, and we earn traffic and increase our website traffic. There are two types of backlinks.

a) Do Follow Backlinks: DO follow Backlinks are the links which tells crawler to follow the website. It passes link juice. These are the backlinks that will help to earn traffic, help to increase rank and also gives us trust factor.
An example of Do follow Link:
<a href=”https:’//www.google.com/”>Google</a>

b) No Follow Backlinks: No follow links are the links are the links that do not allow crawlers to follow them, only humans can follow them.
An example of No follow Link:
<a href=”https:’//www.google.com/” rel=”nofollow”>Google</a>

In off page SEO we have to do promotion on other Website so there are some criteria for website on which we can do promotion.

1) Page Authority (PA): PA is score developed by MOZ. It tells us that how well a specific page will rank on Search Engine Result Page (SERP). PA score ranges from 0% to 100%. PA should be as high as possible.

2) Domain Authority (DA): DA is a score developed by MOZ. It tells us that how well an entire domain will on Search Engine Result Page (SERP). DA score ranges from 1% to 100%. DA between 40% to 50% is considered as Average, between 50% to 60% considered as Good and above 60% considered as Excellent.

3) Spam Score: Spam Score is a score that tells us that a particular website is trustable or not. Span score must be less. 0% to 4% spam score is acceptable.

  • How to Check PA, DA and spam score?

      To check PA, DA, and spam score you have to download the MOZ bar extension simply from moz.com. After creating an account you can able to see PA, DA and spam  score of any website.

  • After checking all this factors you have to do promotion that means you have to do some submission activities. There are n no of activities in off-page SEO lets see them

1)      Image submission
2)      Video submission
3)      Ppt or pdf submission
4)      Directory submission
5)      Blog submission
6)      Article submission
7)      Social bookmarking
8)      Business listing
9)      Classified ads
10)   Forum discussion etc.

Monday, September 23, 2019

Basic of SEO

SEO stands for Search Engine Optimization. Before going ahead what do you mean by Search Engine? So, basically, search engine is an application which solves user’s query.  Whatever you search on Search Engines, it gives you right answer. So, Google is a search engine also Yahoo, Bing are few example of search engine.
Search Engine Optimization is a technique to optimize our website on search engines. We have to rank our website on Google/ yahoo/ Bing by increasing quality of our website.
But exactly how search engine works?
 There are three main functions in search engine;
1)      Crawling
2)      Database
3)      Indexing

So, crawler or spider is an application who traverse on whole Internet and collect the data. Whatever information you put on your website crawler crawls (or fetch or collect) it. After fetching the information it will store that information in database. After that it will sort that all information. When user searches particular query, crawler find the answer from database and shows the relevant answers, this process is called as Indexing.   
Sandbox is an imaginary space in which crawler puts under-constructed websites or blocked websites.  So, if you want to rank your website on Google, of course on 1st position so, you need to do SEO. And it is totally free of cost.
If you want to know about how to implement seo than click on: On-Page Basic Factors and On-Page Advance Factors.