Off-page SEO is a SEO techniques in which you can do your site promotion on other Websites and earn more relevant traffic to rank higher. It is also called as link building.
To Know More About Digital Marketing Terms please click below:
- Digital Marketing and its important
- What is SEO and its Basic
- basic inpage factor
- Advance onpage factor
Firstly we see basic definition of some off page terms:
1) Anchor text or Hyperlink: Anchor text or hyperlink a link given to the text form which user come to our website.
2) Backlinks: Backlinks are the links from which user come to your website from other website. We give hyperlink to our focus keywords through which user come to our website, and we earn traffic and increase our website traffic. There are two types of backlinks.
a) Do Follow Backlinks: DO follow Backlinks are the links which tells crawler to follow the website. It passes link juice. These are the backlinks that will help to earn traffic, help to increase rank and also gives us trust factor.
An example of Do follow Link:
b) No Follow Backlinks: No follow links are the links are the links that do not allow crawlers to follow them, only humans can follow them.
An example of No follow Link:
<a href=”https:’//www.google.com/” rel=”nofollow”>Google</a>
In off page SEO we have to do promotion on other Website so there are some criteria for website on which we can do promotion.
1) Page Authority (PA): PA is score developed by MOZ. It tells us that how well a specific page will rank on Search Engine Result Page (SERP). PA score ranges from 0% to 100%. PA should be as high as possible.
2) Domain Authority (DA): DA is a score developed by MOZ. It tells us that how well an entire domain will on Search Engine Result Page (SERP). DA score ranges from 1% to 100%. DA between 40% to 50% is considered as Average, between 50% to 60% considered as Good and above 60% considered as Excellent.
3) Spam Score: Spam Score is a score that tells us that a particular website is trustable or not. Span score must be less. 0% to 4% spam score is acceptable.
- How to Check PA, DA and spam score?
To check PA, DA, and spam score you have to download the MOZ bar extension simply from moz.com. After creating an account you can able to see PA, DA and spam score of any website.
- After checking all this factors you have to do promotion that means you have to do some submission activities. There are n no of activities in off-page SEO lets see them
1) Image submission
2) Video submission
3) Ppt or pdf submission
4) Directory submission
5) Blog submission
6) Article submission
7) Social bookmarking
8) Business listing
9) Classified ads
10) Forum discussion etc.